Annual Report FY 2004 - Research at Cornell

10. Stuart L. Hart, Johnson Graduate School of Management

Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems (Wharton School Publishing, 2005). This work introduces a plan for corporations to grow and thrive while reducing world poverty, reversing environmental degradation, and counteracting terrorism. In Hart’s brand of inclusive capitalism, corporate strategy involves making sustainable products designed to be drivers of economic growth that are salable to an expanding market for such products—the world’s 4 billion poorest people. Hart’s book takes the contrarian’s view that business, more than government or civil society, is uniquely equipped to lead us toward a sustainable world. The book is praised as a “pioneering roadmap to responsible macroeconomics and corporate growth,” as well as a “must-read for every CEO—and every MBA.”

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